Branding for Startups & Scaleups
We work with ambitious founders to build powerful brands that increase company valuation, drive customer preference, and attract top talent and investors.
Most startups wait too long to brand. Don’t be most startups.
For the world’s leading consumer brands, a brand is a strategic asset that can represent up to 60% of a company’s market value. That’s because branding isn’t just about visibility—it’s about trust, loyalty, and emotional connection at scale.
But while corporates invest millions to shape perception, many startups undervalue branding or delay it until it’s too late. The result? Fuzzy positioning, missed opportunities, and slower growth.
That’s where we come in. We help you build a brand that tells your story with clarity, grows with your business, and earns you an unfair share of attention, love, and trust.
Minimum Viable Brand
We build your Minimum Viable Brand to be intentional and sharp from the very early stage – your core brand strategy and visual identity essentials to help you stand out, show up strong, and scale with you. Also available as MVB+, with naming and website add-ons.
Pitch Deck
We help startups turn bold ideas into investor-ready pitch decks that open doors (and wallets). Whether you're raising your first round or accelerating toward your next series, we combine sharp storytelling with bold design to make your vision impossible to ignore.
Brand Audit
Already have a brand, but not sure if it’s doing its job? Are you reaching the right audience? Do they actually feel what you want them to? Our brand audit reveals where your brand shines—and where it could punch harder.
360° Brand Development
Ready to play at the next level? Build the brand to match.When it’s time to scale seriously, your brand needs to work across every touchpoint. From strategy to identity to rollout, we build complete brand systems that align your product, culture, and market presence.
We know speed is everything early on. That’s why we offer fast-track delivery—so your brand can launch when your product does.
People don’t buy what you do. They buy what they feel.
Ever wondered why some brands feel effortless, magnetic—like they’ve always been part of your life? And why others, no matter how much they burn through, never quite click?
Using principles from behavioral economics, we tap into core human motives to build brands that resonate. It’s not about “differentiation” for the sake of it. It’s about relevance, clarity, and emotional stickiness. The kind of brand that makes people say “I love this” before they even realize why.
Drawing from our research and insights, we are crafting a thorough roadmap to build and grow your brand.
We harness the power of words and images to elevate your brand with a captivating linguistic and visual identity.
We craft immersive, multi-sensory brand experiences that engage your audience throughout the entire customer journey.
With a flawless implementation and a carefully planned launch we maximize the impact of your brand.
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With the help of Motiva, we were able to sharpen our strategic positioning significantly. Together we formed that strategy into a young, modern and clear rebranding. The repositioning makes the compera brand much more attractive and helps us to attract new, interesting target groups for our services.
Marc Schuler
CEO Compera
The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Motiva Branding, who put their hearts and souls into this project.
florian mayer
Managing partner at Familux Resorts
Branding Glossary
Curious to learn more about hospitality and upmarket branding? Our branding glossary is the essential insider’s guide: It unpacks the complex art and science of brand building in this industry.
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