Insights & News
Motiva Hotel Branding Workshop— 3 Core Aspects to Consider
Our creative director Iva, took the stage at the 100% Hotel Show in Athens to share expert insights on how smart, early-stage branding can transform hotels into unforgettable destinations that build loyalty and drive sales.
Motiva at the 100% Hotel Show in Athens: Highlights & Event Impressions
This November, the Motiva team spent three incredible days at the 100% Hotel Show in Athens. Throughout the event, we connected with an incredible array of people—hotel owners, investors, operators, architects, colleagues, and partners—all sharing our commitment to excellence in their work. A heartfelt thank you to everyone who joined us at the workshop and visited our booth. The inspiring conversations made this event truly special.
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Motiva Branding Glossary out now!
In our everyday work, we consistently encounter numerous misconceptions and ambiguities related to the topic of branding. Often, terms are used loosely or taken out of context. Through this glossary, we aim to clarify these semantic confusions. While we don’t claim to be the sole authority on every term, we strive to present the most up-to-date definitions that enjoy widespread acceptance in both academia and the industry. Where, matters aren’t clear-cut, we provide our interpretation, and explain how we apply specific terms in our work.
Meet Motiva at the 100% Hotel Show in Athens
We’re thrilled to join the 100% Hotel Show at the Mediterranean Exhibition Center, Paiania – Greece’s premier event for hoteliers and tourism professionals. Our creative director & partner, Iva Rakic-Svec, will do a presentation during a workshop on “How Brand Loyalty Affects Hotel Sales” on the Main Stage on Saturday, November 9, at 13:30. We look forward to connecting with our friends and partners from Greece.
Visit us at Booth C27 and book your complimentary 30-minute consultation here.
The 3R Principle for exceptional hotel brand design
Ever wondered why some hotel brands just ‘click’ while others don’t? Success isn’t merely about chasing the latest design trends—it’s about embracing something more enduring. Our latest insights into hotel branding unveil the 3R Principle—three key aspects that transform an ordinary hotel brand into an unforgettable icon.
Studio Q Brand Lab has evolved, and now goes by Motiva!
As we unveil our new brand identity, we embark on a fresh path forward guided by a clear vision: to continue creating strong, culturally enriching brands - and empowering them to navigate change with confidence and forge lasting connections with their audiences.
Gold & Silver at T.A.I. Werbe Grand prix: Tourism advertising awards for Motiva
We are beyond happy and honored to receive two awards at the T.A.I. Werbe Grand Prix 2022 for the Familux Resorts brand communication! — A Gold award for the ad campaign and Silver for the image brochure. By engaging the public vote, the Grand Prix is considered the world's toughest and at the same time fairest competition for tourism advertising. We thank our client for this amazing collaboration, everyone on our in-house team for their outstanding contribution and Daniela Jakob for the great photography!
Brand design refresh & new website for Hotel Das Central
Our revamped brand design for the five-star Hotel Das Central in Sölden showcases: Even without making major changes to the logo, a redesign of the look and feel through typography and colors can do a lot to emphasise the unique atmosphere of a place.
Hotel websites – best practice: Studio Q interview in Falstaff Profi
In the new issue of the hospitality industry magazine Falstaff Profi, our creative directors Iva and Michael talk about the importance of hotel websites in times of social media, about charging a brand with emotion, and hospitality website design trends in 2022.
Familux Resorts’ logical brand extension: Familux Yachts
Our long-term client, Familux Resorts, is launching a new brand extension in a unique service category: A once-in-a-lifetime yacht charter experience tailored exclusively to families with small kids. From a brand strategy perspective, we see this as a great concept and a logical addition to their brand portfolio, precisely matching the lifestyles of their target group.
Our task was to develop a catchphrase that communicates an unsurpassed sailing experience for the whole family, flows smoothly with the already established Familux tone of voice, and contributes a coherent umbrella brand image. To check all the boxes, we opted for tweaking the resort’s main tagline that we created a few years back, “Bring your kids, find yourself.” into “Bring your kids, sail the seas.” This postcard we designed is the first Familux Yachts ad piece shared with Familux’s most valuable brand ambassadors — their repeat guests.
Remax Europe appoints Studio Q as its creative agency
We are now responsible for sharpening the brand positioning and creating brand assets for the largest residential real estate franchise network on the continent.
Good Design Award for SQBL
Our branding project for Familux Resorts was awarded the prestigious Good Design Award by the Chicago Athenaeum Museum for Architecture and Design – one of the oldest design awards in the world, established in 1950 by legendary designers Charles and Ray Eames and Eero Saarinen, among others.
Studio Q on horizont.at
An article about our rebranding for the tariff comparison portal compera on the horizont.at website with a lot of praise from our client: “With the help of Studio Q Brand Lab we were able to sharpen our strategic positioning significantly.we were very satisfied with the partnership cooperation with SQBL.”
Studio Q Brand Lab designs for Paris Saint-Germain
The French football giant commissioned us to design a poster for their match versus Bayern Munich.
Anniversary exhibition of The University Of Applied Arts in Belgrade
For our amazing dad and strategy consultant, Univ. Prof. Ivica Rakic today’s day brings back good old memories, since this month marked the 70th Anniversary of the University of Applied Arts in Belgrade.
The anniversary exhibition features over 100 significant works made by the academy’s doyens & doyennes, among which is Ivica’s poster “Saving the environment for human survival” from 1975 – here in front of his poster back then.
Hotel Kaiserhof website relaunch yields impressive results
Since relaunching it as part of our rebranding, the site doesn’t only look better, but also works significantly better for our client, as the numbers show.
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