Brand audits by Motiva: unravel, understand, upgrade.
Is your brand at its best?
As the market evolves, so must your brand. Are you reaching your target audience? Do they resonate with your values and voice?
Recognize the signs that your brand isn't achieving its full potential
Unclarity in your marketing team about your messaging – about what and how to communicate
An impression that you are left behind by your competitors
You wonder whether your brand still matches your offerings after undergoing changes or mergers
You are competing mainly on price
Feedback from customers shows that their experience does not match their expectations
A feeling that a fresh brand touch—be it a logo, website, or video—might make the difference
See your brand through expert eyes
Every business, big or small, is born from a vision. A dream to fulfill a need in the market, shape industries and leave your mark. We understand the passion and commitment it takes, but sometimes the brand narrative loses its way amidst the evolution.
Branding can be intricate—especially self-analysis. As the saying goes, it’s hard to read the label when you are in the bottle. At Motiva, we offer an external perspective from brand experts to help you rediscover and reignite your brand's essence.
Your brand audit with Motiva
With a dedicated brand strategist, your brand undergoes an assessment. The process culminates in a comprehensive report detailing:
Our brand audit options
Explore the aesthetic essence of your brand with our Brand Design Audit. This critical assessment focuses on how your brand visually communicates its identity to the world. Key elements we evaluate include:
Logo
Color Scheme
Typography
Imagery
From € 1.500,-
Go beyond visuals with our Brand Design & Touchpoint Audit, encompassing both the visual and linguistic aspects of your brand, along with how these elements harmonize across various channels. This in-depth analysis includes:
Linguistic identity: Brand name, tagline, brand story
Visual identity: logo, color scheme, typography, imagery
Brand touchpoints: Website, social media, advertising, marketing collateral, brochures, packaging etc.
From € 3.000,-
Our Full Brand Audit is a thorough, all-encompassing review. It integrates the insights of both the design and touchpoint audits, adding a critical evaluation of your overall brand strategy and its execution. We carefully examine whether your brand's strategy is robust, clearly defined, adequately reflected in the visual identity and effectively communicated across all brand touchpoints. This holistic approach covers:
Brand strategy: Brand positioning, brand promise, brand personality, brand architecture
Linguistic identity: Brand name, tagline, brand story
Visual identity: logo, color scheme, typography, imagery
Brand touchpoints: Website, social media, advertising, marketing collateral, brochures, packaging etc.
From € 6.000,-
How it works
Choose one of the Motiva Brand Audit options. You'll be prompted to share key brand and marketing materials, encompassing:
Website links
Social media profiles
Marketing collaterals
Brand guidelines and brand strategy documents, if available.
We evaluate the scope of the audit and provide and you with a proposal for your consideration. The scope—and the price—depends on the quantity of materials you’d like us to include in our assessment and the complexity of the brand, potentially including product portfolios or sub-brands.
On accepting our proposal, you’ll receive an NDA and an invoice. Then our team will meticulously analyse the shared assets. We might reach out for clarifications or additional details.
Engage in a productive 60-minute consultation, where we present our findings. After the session, you receive the results of our audit as a PDF.
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