We are happy that we could prove again that a good brand design, a well organised website layout and optimized code don’t only improve the brand experience, but also contribute to the client’s bottom line. Since we relaunched the website of Hotel Kaiserhof in Vienna and Kitzbühel as part of our rebranding, all key performance indicators improved significantly: the percentage of visitors who leave the site after viewing only one page – the so-called bounce rate –decreased by almost 19%. The averagetime it takes to load apage was slashed by roughly a third. Both ofthese are factors are valued by Google, so the site was ranked better, which again resulted in a staggering 74% increase of visits from organic Google search results.

Nowadays, delivering a good experience for users is the most important part of SEO (Search Engine Optimisation): Google wants to provide users with the best matches for whatever it is they are looking for. When Google’s algorithms notice that users stay on a site instead of bouncing back to Google, it takes this fact as an indicator that it delivered the right search results. As a consequence, the position of the website in the search results gets more prominent. A good usability, a pleasant design and fast page loading times greatly add to the users’ experience and help to keep them on the site.