During our extensive Familux Resorts rebranding project, our art director Nikola Rakic crafted a distinctive illustration style, drawing inspiration from the signature strokes of the overarching brand logo-icon. Each of the four Familux resorts showcases a unique collection of characters, encapsulating the essence of local wildlife and regional lore. The characters are a fundamental aspect of the brand's storytelling. Featured prominently throughout the hotels every day communication, they create a cohesive and magical world that captivates both children and adults.