Kaiserhof Branding
Hotel Kaiserhof in Vienna and Kitzbühel was seeking a new brand identity upon leaving the Best Western Premier brand. For the new brand strategy we turned to the roots of the hotel, established in the fin-de-siècle era in Vienna. The name itself, “Kaiserhof”, used with a special permission that was obtained from emperor Franz Joseph I back then, is a reference to imperial Austria at the turn of the century. In our design we invoked the look and feel of that time, of Old Austrian charm and nobleness in a playful and slightly tongue-in-cheek way, by introducing the character of the emperor’s legendary valet through illustrations. The in-house communication material is speaking to guests in this character’s old fashioned tone of voice, such as the “Do not disturb” door hangers saying “The noble ladies and lords wish to rest.” The claim, “Küss die Hand in Wien” refers to the old school way in which an Austrian gentleman would be greeting a lady, by kissing her hand in an almost-non-touching way. The pictorial mark of the logo is constructed by rotating the “K” of the typeface and forming a crown with it. Also the pattern is based on that letter-form.
We were very impressed with the expertise of the agency in the brand strategy phase, particularly with the in-depth target audience analysis. During the implementation phase, cooperating with the whole team was noting but joy, not to mention that the results are great and feedback is excellent.
Anton Greiderer
General manager, Vienna
We've had several website relaunches before our collaboration but the process has never been so simple and fast. Since the relaunch, online bookings through our website have increased significantly.
Elke Meissnitzer
Commercial Director
Good Design and usability pay off
We are happy that we could prove again that a good brand design, a well organised website layout and optimized code don’t only improve the brand experience, but also contribute to the client’s bottom line. Since we relaunched the website of Hotel Kaiserhof in Vienna and Kitzbühel as part of our rebranding, all key performance indicators improved significantly: the percentage of visitors who leave the site after viewing only one page – the so-called bounce rate –decreased by almost 19%. The averagetime it takes to load apage was slashed by roughly a third. Both ofthese are factors are valued by Google, so the site was ranked better, which again resulted in a staggering 74% increase of visits from organic Google search results.
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